Last month, I hosted my first webinar. It was small, only a few people, and like most things I do, a little experimental.
Attending the webinar were a few fashion merchandising students from my alma mater. When I asked them about their Fashion Styling class, an offering that didn’t exist when I was in school, they told me about their editorial and photoshoot styling and how they were practicing creating and setting up a look — the perfect one-time shot that you’d later see on an ad or Instagram post.
That’s cool and all, but I realized in that moment just how special what I do is.
I get to work with real women.
Women who want to buy the clothes they see in those ads, but are unsure whether what looks good on a model will look good on their body after two kids.
Women who are willing to invest in quality clothing, but aren’t going to drop $1000 on a single dress because they’ve worked hard to save for their dream vacation.
Women who need clothes that not only look good, but are also functional, comfortable, and aren’t harming people or the planet so that they can feel good while wearing them.
Strong women who have built incredible lives for themselves who want to celebrate who they are instead of trying to emulate someone else.
Working in a field where there isn’t a linear path, there are no benchmarks, and no real indicators of “success”, it’s hard to know whether you’re progressing.
But here’s what I have figured out:
A personal shopper will keep you updated on what’s new.
A good stylist will show you how to put things together.
An artist is the connector between potential and reality.
Because you might not be able to see where all the points converge, but an artist does.
I get to unlock that potential and create magic in people’s closets in a way that makes them feel a little more seen and a little more free.
Because isn’t that what we all want? To feel like we can be more of ourselves in a world that keeps trying to tell us who we need to be?
So I’m reclaiming my title as an artist. As someone who can see beyond what’s right in front of them and connect the dots. Because beyond your clothes, your closet, or the board meeting you have coming up in two weeks is the big picture of how harnessing this one, simple creative act can express a lifetime of who you’ve chosen to be.
Let’s play! Book your session here.